The real power of Digital Print is to produce a different print every time. We have taken personalisation to a new level with the introduction of ‘Smile’ technology.
This exciting and innovative software allows us to embed names from a database directly into photographs and then merge this with address data to make a uniquely personal presentation.
Imagine the difference it could make to your business if your next mailshot was two to three times more effective than your last!! The good news is that using the system to your advantage on your next mailshot is quick and easy.
Step 1 The first requirement for any efficient and successful personalisation is a database of potential or existing clients. We need this to be presented to us as an excel spreadsheet or comma separated variables text file. If you would prefer we can procure a database for you.
We are also able to clean data, using automated processes and even phone your potential or existing clients to verify the data - contacting clients first dramatically increases response rates. We would be delighted to discuss data cleaning options and costs with you.
Step 2 Once the database has been prepared, your marketing literature needs to be complied. We have a number of standard ‘Smile’ images which can be used. These are shown on page 83. It is usually possible to turn these standard images to be relevant to almost any business. A typical application is shown in the example, left.
Step 3 The next step to producing your personalised literature is to choose your print format. All our personalised printing is produced in Full Colour.
Step 4 The final step may be to simply send out your literature. However in our experience a follow up call further increases positive response rates significantly.
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