Direct mail |
In today's tough economic environment it seems we are all running faster and faster just to stand still!
In the competitive markets in which most businesses operate, creating or accelerating growth is a major challenge.
It is certain that effective promotion and marketing of Products or Services is essential if a business is to maximise its potential.
There are any number of marketing techniques which may be employed. But some are much more efficient and cost effective than others.
The impact and speed at which results are achieved depends, to a significant extent, on which marketing choices are made.
There are many tools to choose from! Billboards, TV and Radio, Newspapers Fax Broadcasts, Google Adwords, Search Optimisation and, of course, the infamous E-mail/E-shot campaign, to name just a few.
Direct Mail is widely accepted to be one of the very best ways of presenting a marketing message. It is the way that forward thinking companies ensure they are in Pole Position against their competition every time!
A Flying Start
Considered against other media, nothing has the immediacy, precision or controllability of Direct Mail.
For example if a company places an expensive advert in an annual publication, and it creates less response than was hoped for, that's it until the following year!
On the other hand, Direct Mail provides the opportunity to test target markets with small distributions. Offers, Content and Pricing can be amended as a result of feedback to produce a more effective Mailer.
Once the marketing tests have been carried out a mailing campaign can then be sent in batches and managed to match the ability of the business to handle the volume of leads generated.
An added bonus in adopting Direct Mail as a marketing tool, is that with the liberalisation of the postal service and the resulting reductions in costs it is now more cost effective than ever!
Superior Technology
In determining our approach to Direct Mail and the service we would provide, we considered what you, our Clients, wanted and what would benefit you most.
From your feedback we discovered that an ability to provide and fulfil short runs, as well as bulk mailing capabilities, are both of critical importance. We also found that being able to turn round a Mailshot quickly was essential to you.
With the lessons we learned we sourced best of breed equipment specifically designed to meet these exacting requirements. We are now in a position where we offer superior technology and equipment to provide the complete Direct Mail service.
Our machine set ups are typically achieved in a quarter of the time of our competitors, which means we can react and take on the smallest of Direct Mail campaigns economically. Once set up our machines are highly productive so you have the opportunity to also commission the largest of campaigns.
Superior technology alone will not win races, so we have invested in training and development of our staff to ensure we maximise the capabilities and achieve full potential from the equipment we have.
Investment in a new Xeikon 5000 Digital Press, which will offer personalisation of mailing campaigns at a new level, to ensure real and improved response rates, is just one example of our superior technology.
Our production operation includes: Machine Enclosing, Hand Enclosing, Polywrapping and the provision of Printed Inserts as required.
Teamwork, the key to success
We pride ourselves in the support our team provides and are more than happy to help a client through the complete Direct Mail process.
The steps involved within a Direct Mail operation and the services we can provide include:
Data Processing
We offer a comprehensive range of data creation and cleansing services. Whether its Doctors in Dagenham or Plumbers in Plumpstead we will ensure our service avoids wasted resource and complies with legislation.
We can carry out automatic data cleaning or contact people to verify details if required. In every case the goal is to minimise the amount of ineffective mail and maximise return on your investment.
o Database building
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