Computer generated imagery can be used in numerous applications such as communicating and selling ideas, competing for bids or finalising approval processes.
Using preliminary sketches of a product design or working from a set of construction documents, these virtual environments interpret and translate ideas.
- Show compelling marketing materials of the final product.
- Evaluate form, experiment with colours and materials.
- Jump ahead in time to display photo-realistic images and moving virtual prototypes.
- Show concepts in context, such as a building on a landscaped site.
- Have all of this before anything has been built.
- Have visualisations faster and at lower cost than physical models.
Other applications of 3D technology:
Assist designers in communicating intent at various stages of the design process.
Create photo realistic renderings for a wide range of consumer products – including sporting goods, electronic. devices, toys, appliances and computers.
Medical / Scientific
Produce accurate visualisations of difficult-to-see, real-world phenomena.
Use 3D to add punch to logos, illustrations, advertisements, brochures, direct mail, annual reports and all types of visual communications media.